CREATIVELY STRATEGIC. STRATEGICALLY CREATIVE.
RL-Polo.png

POLO RALPH LAUREN / SURVIVAL GUIDE

Relaunch Polo Ralph Lauren and make it relevant to a new generation while maintaining it's timeless heritage and brand values? Sure thing.

By combining a romantic RL-esque story, engaging social content, and some smart influencer strategy, we created The Polo Ralph Lauren Survival Guide—a 9-part Instagram video series (shot and edited on iPhones) that doled out stylish survival advice, while featuring the brand new Polo collections. Of course, this being RL, the advice was not of the run-of-the-mill variety.

Press: EsquireGlamourFADERMashablePSFKComplex, and more.

The Polo Ralph Lauren Survival Guide - Behind the Scenes