EmblemHealth is not your average health insurance company. They're proudly based in New York and are committed to helping fellow New Yorkers live healthier lives. We were tasked with helping them act on this commitment.
We created the Small Steps platform to serve as the "walk" behind the brand's "talk." And as the backbone of this platform, we created the Small Steps app to help New Yorkers find healthy resources near them, track their fitness activity, the amount of water they drink, and offer them encouragement every step of the way.